- Is written by bestselling author and expert on lateral thinking and innovation, Paul Sloane, whose books have been translated into 14 languages
- Clearly and succinctly explains the importance of lateral thinking, a way of addressing problems, created by Edward de Bono
- Is packed with exercises which will help readers approach everyday issues in a more creative way and challenge those things that they have always taken for granted
- Includes case studies and examples of great lateral thinkers including Lady Gaga, Madonna, Steven Spielberg, Elon Musk and Tim Berners-Lee
Lateral Thinking for Every Day
Extraordinary Solutions to Ordinary Problems
Harness the power of lateral thinking to develop powerful reasoning techniques, challenge assumptions and help you creatively find unexpected solutions to daily problems.
Key features at a glance
EAN: 9781398607941
Edition: 1
Published:
Format: 230x155
248 pages
About the book
Not every problem has an obvious solution. Utilize the power of lateral thinking to think imaginatively and creatively to tackle everyday problems in a new, fresh way.
Lateral thinking is about re-thinking your approach to problem solving and using an indirect method to come up with innovative results. But how easy is it to do it?
In Lateral Thinking for Every Day, acclaimed writer Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers including Lady Gaga, Elon Musk and Tim Berners-Lee, this collection of practical tips, techniques, examples and challenges is guaranteed to help you deploy powerful reasoning techniques, become more persuasive and convincing and to come up with fresh solutions to creative challenges.
About the authors
Paul Sloane is an experienced speaker, course leader and facilitator, based in Surrey, UK. A recognized authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the bestselling author of How to Be a Brilliant Thinker, The Innovative Leader and editor of A Guide to Open Innovation and Crowdsourcing, all published by Kogan Page.
Too many of today's business books come at problems from the same angles. This book turns problems on their head and makes us think differently. It is very useful not just in business, but in life.
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