- New to this edition: brand new content on attracting and retaining creative team members, how random input can improve lateral thinking and important case studies of lateral thinking in action at Uber and AirBnB
- Contains several practical activities to boost creativity that leaders can try out immediately, including lateral thinking puzzles, new brainstorming techniques, self-evaluation checklists, questioning exercises and action lists
- Challenges conventional approaches and describes new ways of thinking to help leaders (and their teams) boost their ability to be creative and generate more innovative ideas
- Is the only book on lateral thinking on the market that is specifically aimed at business leaders