- Explains how to design, build and implement an effective employee experience strategy
- Shows how to make sure that the EX strategy works for remote, hybrid and in-person working
- Provides guidance on how to measure the ROI of the EX strategy and ensure that it aligns with overall business goals
- Includes primary data, research, practical examples, interviews with EX practitioners and global case studies from organizations including Microsoft, Google, GSK, Unilever, Tesco and Starbucks
- Is written by a leading figure in the employee experience field
Employee Experience Strategy
Design an Effective EX Strategy to Improve Employee Performance and Drive Business Results
Use this practical guide to design, build and implement an effective employee experience strategy to improve workforce performance, develop a people-centred culture and drive business results.
Key features at a glance
EAN: 9781398608825
Edition: 1
Published:
Format: 233x157
208 pages
About the book
Designing and implementing an exceptional employee experience strategy is crucial for business success. From a leading figure in the EX field, this book provides everything needed to succeed.
Employee Experience Strategy explains how to assess the needs of the organization and its employees, define and build an effective employee experience (EX) strategy and embed it successfully in the business. There is also guidance on how to get stakeholder buy-in from the rest of the business, and make sure that the EX strategy works for remote, hybrid and in-person working. It also covers how to overcome common challenges and measure the ROI of the strategy. Most importantly, this book shows how to ensure that the EX strategy delivers on the financial and performance goals of the business.
This book is underpinned by primary data, research and global case studies from organizations including L'Oréal, Sanofi, and Unilever. There are also practical examples throughout and interviews with leading figures who have successfully implemented a robust employee experience strategy. Written by Ben Whitter who was recognized by Thinkers50 in 2021 specifically for his work in employee experience, this is an essential book for all senior talent professionals needing to build, embed and sustain an effective EX strategy.
About the authors
Ben Whitter is CEO of HEX Organization and the founder of the World Employee Experience Institute (WEEI). Based in Manchester, UK, but operating globally, he shares his work and research on employee experience through keynote speaking, advisory services, consulting and training. In 2021 he was recognized by Thinkers50 as one of the top management thinkers in the world and was also named as one of the Most Influential HR Thinkers 2021 by HR Magazine.
In the world of driving great employee experiences, we are competing with the best experience a consumer has ever had. We need a focus to make every day simple and special days really special. Ben does not only offer great examples and research but also clear strategic steps to deliver your compelling employee experience. I would highly recommend to read this book if you want to start or boost your journey on employee experience.
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