- Delivers a practical guide on how data leaders can build and maintain a data culture to meet their organization's specific needs
- Outlines the nuance of how different types of data cultures work with different types of companies and what organizations should avoid
- Supported by case studies, examples and useful tools such as data maturity assessment and KPI identification tools
- Covers the differences between building a data culture from scratch and changing an existing data from within
- Explores the key building blocks for building a data culture, such as recruitment, training, leadership, process, behaviourial change management, metrics, company values and everyday decision making