- Follows the five 'waves' of data maturity businesses must pass through to implement a data-driven strategy which leverages existing assets
- Explains how to choose projects which reflect organizational goals and get started with some quick wins
- Outlines how to improve business performance and optimise processes through automation
- Explores how investing in AI, machine learning and data science can help businesses become leading innovators prepared for change
- Offers guidance on rigorous data governance and the importance of data quality in building trust
Data and Analytics Strategy for Business
Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy
Design and implement a results-driven data strategy with this five-stage guide to leveraging existing business assets and creating value through data projects.
Key features at a glance
EAN: 9781398606050
Edition: 1
Published:
Format: 235x155
328 pages
About the book
For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience.
Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors.
Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.
About the authors
Simon Asplen-Taylor is an experienced and successful data and analytics leader based in London, UK, having served as Chief Data Officer for multiple FTSE firms and led some of the largest data led transformations in Europe. He specialises in transforming business through the use of data, analytics and artificial intelligence and is currently leading the data transformation at Lloyd's of London. He was included in the dataIQ 100 Most Influential People in Data in both 2020 and 2021.
In my experience taking people somewhere they've not been before requires leadership and trust, whether that's climbing Everest or making a success of your business through the use of data and analytics. In Data and Analytics Strategy for Business, Simon cuts through the jargon and provides a clear route for success.
Related products
