- Describes how notable brands successfully deliver crisis management strategies and humanize their messaging
- Features case studies and examples from social media giants such as DJ Khaled, Kim Kardashian, Kanye West and Ja Rule and platforms including TikTok and Twitch
- Provides an action-oriented social media audit which will help prioritize what content to post and convert more conversations into sales
- Advises on how to become a 'marketing savage' and engage customers and competitors alike
The End of Marketing
Humanizing Your Brand in the Age of Social Media
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
Key features at a glance
EAN: 9781398601345
Edition: 2
Published:
Format: 215x140
288 pages
About the book
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category
FINALIST: Business Book Awards 2020 - International Business Book category
In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?
The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.
This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.
About the authors
Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.
Carlos Gil is a marketing visionary who I am proud to call a friend. His book is in a league of its own.
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