- Explains the benefits of community marketing for both consumers and brands
- Explores the different platforms available, both on and offline and how to choose the right one for your community
- Takes you from the initial set up stage, including securing buy-in, all the way to sustaining growth and retaining community members
- Contains real-world examples from companies such as The TEFL Org, Sanity and Buffer
Community Building for Marketers
How to Connect, Engage and Foster Growth
Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.
Key features at a glance
Temporarily Unavailable
EAN: 9781398616936
Edition: 1
Published:
Format: 234x156
264 pages
About the book
The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.
Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.
Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.
About the authors
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.
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