- Allows the reader access to the marketing disciplines, skills and language taught at top business schools
- Incorporates hundreds of free open access resources including the latest lectures from the world's top business schools
- Online Resources: Bonus chapter on business communication, self-test question and answers and appendices
The 30 Day MBA in Marketing
Your Fast Track Guide to Business Success
Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.
Key features at a glance
EAN: 9781398611009
Edition: 3
Published:
Format: 217x140
280 pages
About the book
Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing.
From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.
With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.
About the 30 Day MBA Series...
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.
About the authors
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK
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