- Allows readers to transform their skillset and accelerate their business career by giving classroom-free access to the skills, disciplines and technical knowledge taught at top MBA programmes - but at a fraction of the price
- Covers the 12 core disciplines of the MBA: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis, and strategy
- Contains international case studies including IKEA, Cisco, Cobra Beer, Heinz and Shell
- Provides analysis of the changing digital climate of business, the role of social media, digital marketing and recent business history
- Online Resources: Video content and self-testing questions and answers
- Covers new technologies, business theories and recent cultural developments, providing comprehensive and modern insights
The 30 Day MBA
Your Fast Track Guide to Business Success
Transform your skillset and accelerate your business career without going into a classroom and without the two-year commitment.
Key features at a glance
EAN: 9781398609877
Edition: 6
Published:
Format: 235x155
352 pages
About the book
Accelerate your career and transform your skillset without the commitment or cost of an MBA.
This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively updated to reflect the evolving curriculums from leading business schools, including new theories and insights on globalization and entrepreneurism.
The 30 Day MBA takes you beyond the basics as it covers all 12 core disciplines of MBA courses, supported by insightful case studies from world-leading organizations such as Ikea, Cisco, Shell and Heinz. Colin Barrow draws upon his extensive academic and professional career to provide insights, guidance and clarity that equals the teaching from the world's top business schools.
Look no further than The 30 Day MBA to broaden your mind with all the knowledge and confidence you need to overcome the competition and excel in your career.
About the authors
Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, East Asia and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page). He is based in Cornwall, UK.
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