- Explains what job crafting is, why it's important, why it's HR's responsibility and how it can be achieved regardless of time, resource or budget constraints
- Outlines how to use job crafting to improve employee motivation, engagement, productivity and performance as well as to boost wellbeing and staff retention
- Provides guidance on how to apply personalization to all aspects of HR including recruitment, performance management, L&D and reward
- Shows how personalization encourages employees to be themselves at work and improves diversity and inclusion which in turn boosts overall performance
- Includes case studies from global organizations including Virgin Money, Widerøe airline, Logitech, Google and Connect Health