- Explains what businesses need to do to thrive in the increasingly uncertain context of the fourth industrial revolution, and how this can be achieved
- Illustrates the importance of establishing long term strategy, despite the turbulence and unpredictability of the markets, and provides tools and techniques to make these decisions
- Outlines the dynamic capabilities firms require to achieve competitively superior performance, with examples of good practice and advice on how to strengthen areas of relative weakness
- Includes a self-assessment questionnaire to assess the dynamic capacity of your organization, which can be an indicator of future performance
- Draws on robust research which tracked organizations over five years as well as the author's experience as an international business consultant