- Identifies a wealth of elements that affect creativity, and develops a unique 'Periodic Table of Creative Elements'. The table adds logic and science to the concept of creativity in a simple framework that can be explored by readers to find their most important creative elements to transform their approach to creativity
- Demystifies creativity, with inspiration and practical advice for individuals and companies who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential
- Grounded in research the book uses case studies and tools to allow businesses to use creativity for competitive advantage
In Your Creative Element
The Formula for Creative Success in Business
Demystify the creative process and unlock your potential with this grounded framework to generating winning ideas for a competitive edge.
Key features at a glance
EAN: 9780749477325
Edition: 1
Published:
Format: 235x155
280 pages
About the book
SHORTLISTED: CMI Management Book of the Year 2018 - Innovation and Entrepreneurship Category
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalized insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.
In Your Creative Element is an original work on one of the hottest topics in business written by a creative director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.
Highly practical and packed with case studies and tips from creative experts and organizations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies, In Your Creative Element provides inspiration and practical advice for readers who recognize that creativity is essential for business success but who do not know where to begin to unlock their creative potential.
About the authors
Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest ever Managing Directors for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people globally to hold an MSc in Innovation, Creativity and Leadership. She has 20 years of front-line experience working in the creative industries, training over 10,000 people, with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS.
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