Clear practical steps to embed a culture of innovation and an enjoyable read. This is a really practical guide for any organization aiming to put innovation at the centre of its business strategy. It does what it claims to do; defining a culture of innovation and giving some easy to use tools within a six-stage framework to make the journey successful. The concepts and tools in this book are clear, practical and easy to use - it will help to make innovation central to your strategy.
Irene Stark, Group HR Director, ATS Euromaster