- Explains the business benefits of developing a culture of innovation and links it directly with the achievement of strategic goals
- Gives readers the tools to assess the current innovation-readiness of an organization, identifying enablers and inhibitors to success
- Provides a step-by-step framework for cultural change that is flexible, robust and implementable
- Includes tailored advice for business leaders, strategists, HR professionals and frontline change agents
- Online resources: downloadable templates and assessments