Provides a best practice communications framework for managing common challenges such as complaints, campaign failure and online criticism to prevent them from developing into a corporate crisis
- Shows how to develop appropriate narratives, work with the media and manage social media to minimize negative publicity and attention
- Demonstrates how to build resilience and make effective decisions under pressure and in consultation
- Includes case studies from KPMG, Jo Malone and General Mills, as well as tips, checklists and flowcharts throughout
Everyday Communication Strategies
Manage Common Issues to Prevent a Crisis and Protect Your Brand
Respond effectively to day-to-day problems, challenges and incidents to prevent them from developing into a crisis and disrupting your business with this best-practice communications roadmap.
Key features at a glance
EAN: 9781398606975
Edition: 1
Published:
Format: 234x158
264 pages
About the book
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.
For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.
The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.
About the authors
Amanda Coleman runs a consultancy which specializes in crisis communication. She has over two decades' experience in managing crises and was previously the Head of Corporate Communications for Greater Manchester Police. A regular international conference speaker, she has written articles in the Crisis Response Journal, CIPR Influence and PR Week. A senior associate with the Centre for Crisis and Risk Communication, she is also Chair of Emergency Planning Society Communication Professional Working Group. Based near Manchester, UK, she is the author of Crisis Communication Strategies, also published by Kogan Page.
This is a first-class issues management book. Informed and authoritative, this step-by-step guide is packed with examples and exercises. Practitioners should keep it by their side and read it repeatedly.
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