- Covers the most important techniques of working with data, including: visualization, modelling, preparation, presentation and communication
- Contains several inspiring case studies that show you how data skills are applied in real companies from around the world, including Netflix, LinkedIn, Goodreads, Deep Blue, AlphaGo and Mike's Hard Lemonade Co.
- Gives insightful guidance on how your new skills can boost your employability, enhance your career and make a difference to your chosen industry
- New to this edition: New and up-to-date case studies; content on neural networks and deep learning; content on the latest developments and opportunities in AI and deep learning
- Demystifies the seemingly difficult world of data and makes complicated techniques easy to understand through clear language and step-by-step instructions
- Is part of the popular Confident series, which introduces and explains the key digital skills you need to enhance your career