Communicating with Empathy in a Crisis

Empathy is incredibly important in any crisis, however, many companies forget to approach a crisis from the point of view of those most affected, instead focusing on the brand.

Understand the difference between cognitive and affective empathy and how practicing radical thinking will help hone your communication skills. This video from Kate Hartley, author of Communicate in a Crisis, will show you how, using a four-pronged framework to help communicate with empathy without your emotions taking over.