- Devises an inspiring plan for business leaders to develop their unique and authentic leadership style, connecting them and their values with their people and customers alike
- Proves the benefits of being yourself in business and leadership, from developing communities of faithful supporters, to enabling real values to flourish and drive business
- Offers readers tools to implement this new type of leadership, recognizing the challenges of governance and implementation, especially in established businesses
- Includes varied and interesting case studies of innovative leaders who have merged the personal and professional and who are also proponents of authenticity in leadership
You Lead
How Being Yourself Makes You a Better Leader
Be authentic, own your individuality and encourage others to bring their whole selves at work to tap into genuine purpose and collaboration.
Key features at a glance
EAN: 9781789666250
Edition: 1
Published:
Format: 216x140
248 pages
About the book
WINNER: Business Book Awards 2022 - Leadership
Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work?
There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine.
Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose.
With practical advice, real-life stories and a simple framework, this book shows you how you can:
- Be yourself, lead by example and merge the professional and personal
- Stand for something and allow people to develop true purpose at work
- Allow a community to flourish through the right kind of governance model
- Radiate your purpose through employees and customers alike for long-term performance
About the authors
Minter Dial is an award-winning author, strategist and brand expert. The former Managing Director Worldwide of Redken, part of L'Oréal, he is an in-demand storyteller and delivers keynotes and seminars to audiences the world over. He has spoken at events that include SXSW, Adobe Summit, CogX and Global CEO Conference (China). His advisory work has allowed him to work with brands that include LVMH, Remy Cointreau, Samsung, Credit Agricole, Google and Publicis.
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