- Covers topics such as how to develop a strategy and programme, budget for activities, set KPIs, determine ROI, create a dashboard and build a team
- Addresses the relationship between search and social, analytics, customer experience and risk assessment and management in social media
- Helps readers gauge their own social media score with crib notes and practical exercises
- Serves as both a reference guide for professionals and study guide for marketing students
Understanding Social Media
How to Create a Plan for Your Business that Works
Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.
Key features at a glance
EAN: 9780749473563
Edition: 1
Published:
Format: 235x157
304 pages
About the book
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.
Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
About the authors
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World.
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