- Outlines and explains how to build a culture from scratch in a new business or rebuild areas of weakness in an existing company culture
- Case studies from those in senior roles in companies such as Vayner Media, Neiman Marcus and Chipotle advising on better company culture
- Advises on how to tackle the common pitfalls of developing a company culture, including how to secure stakeholder buy-in and how to retain the uniqueness of an organization when developing the culture
- New to this edition: content on how leaders can improve company culture by learning how to truly support their teams rather than supervise them; interviews with top HR executives and business leaders working in companies such as Vayner Media and Chipotle