- Offers a step-by-step framework navigating each phase of corporate venturing from design to completion, designed to make all involved stakeholders address the necessary aspects
- Provides a valuable tool on how to measure and capture the return on innovation, improving the transparency and traceability of value creation
- Takes an evidence-based, data-driven approach to corporate venturing to steer users to make informed decisions tailored to their organizations
- Offers valuable guidance on how to manage the underlying dynamics and mechanics of corporate venturing and avoid pitfalls, underpinned by cutting-edge research and best practice insights
- Partners with some of the biggest, most established and best-in-class corporate venture organizations to provide best practice cases, examples and insights
The Corporate Venturing Handbook
A Step-by-Step Guide to the Value Creation Process
Learn how to initiate and manage a corporate venturing programme successfully to realize financial and strategic growth for your organization.
Key features at a glance
Temporarily Unavailable
EAN: 9781398613577
Edition: 1
Published:
Format: 234x156
280 pages
About the book
Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide.
The Corporate Venturing Handbook delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation.
Readers will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.
About the authors
Dietmar Grichnik is Full Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen, Switzerland.
Manuel Hess is Associate Professor at the Grenoble Ecole de Management, France.
Jana Reuther is an entrepreneur, coach and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland.
Alexander Stoeckel is former Director of Venture Capital at Philip Morris International and former Partner & Board Member at b2venture AG.
Michael Hilb is an entrepreneur, and member of multiple boards and a Titular Professor at the University of Fribourg, Switzerland.
The Corporate Venturing Handbook masterfully presents a holistic perspective on the professional management of corporate venturing activities in established companies. Instead of simply using corporate venturing as a buzzword, readers learn how it can be successfully implemented in everyday business.
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