- New to this edition: modern and cutting edge case studies from around the world and updated content on digital businesses and environmental sustainability
- Is part of the Business Success series which offers ambitious entrepreneurs the practical advice they need to succeed
- Covers all the crucial information needed to make a new business stable and profitable, from guidance on business planning and marketing, to financials and people management
- Includes international case studies to ensure that this is a resource grounded in real-life business with a diverse range of inspirational examples
Starting a Successful Business
Your Guide to Setting Up Your Dream Start-up, Controlling its Finances and Managing its Operations
Transform exciting business ideas into stable and profitable companies with this fully-updated guide to launching a successful start-up.
Key features at a glance
EAN: 9780749480868
Edition: 8
Published:
Format: 215x138
280 pages
About the book
The first 18 months of your business is crucial. This is when the majority of new businesses fail and where a lack of proper preparation and forward planning can be your downfall. This eighth edition of Starting a Successful Business is your definitive guide to setting up a business that will thrive.
Starting a Successful Business contains the crucial, practical information needed to turn your exciting new idea into a stable and profitable business. It covers each important step in the start-up process in a clear and accessible way. The major problems facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on key topics such as: ideas for new start-ups, business planning, marketing, franchising, selling and advertising, finances and financial control, taxation, business law and employing staff.
Case studies from around the world provide inspiration and real-world guidance to support you as an entrepreneur. Brand new content on cloud computing, digital developments and making your business environmentally sustainable makes this Starting a Successful Business a cutting-edge and modern resource to show you how to make your business a success.
About the authors
Michael J Morris has tutored on various university business school programmes and has extensive experience consulting to small businesses. He is also the author of The First Time Manager, Successful Expansion for the Small Business and A Practical Guide to Entrepreneurship, all published by Kogan Page.
Related products
Related content
