- Clearly explains how immersive technologies like AR and VR are currently being used in business, from delivering cost-efficient training solutions, to customizable customer experience and information and data delivery
- Showcases these innovative new technologies with exciting case studies detailing how the UK Royal Justice Courts use VR to walk juries through crime scenes or how American Airlines uses VR to deliver a global and consistent training programme to new employees, as well as uses from businesses like BUPA, Thyssenkrupp, Google and McLaren
- Directly answers the main misconceptions about immersive technologies that most businesses raise, like them being too expensive, not scalable or only being a nice-to-have in your business arsenal
- Introduces readers to the challenges and practicalities of implementing these technologies including organisational or leadership buy-in, cultural barriers and content creation demands
Reality Check
How Immersive Technologies Can Transform Your Business
Discover how immersive technologies like Augmented Reality and Virtual Reality cut costs, win customers and deliver efficient solutions for your business, regardless of its size.
Key features at a glance
EAN: 9781789666335
Edition: 1
Published:
Format: 235x156
248 pages
About the book
Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead.
Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include:
- Learning and development
- Remote collaboration and assistance
- Visualization of remote assets and environments
- Sales and marketing
- Consumer behaviour research
Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies.
Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
About the authors
Jeremy Dalton leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He has featured in The Financial Times, The Economist, the BBC, and others. He has worked with organizations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies.
Jeremy Dalton has been at the very forefront of immersive technologies over the past decade and is a global thought leader on its potential impact on our society. This brilliant book encompasses his deep knowledge, personal unique insights and extensive experience to contextualize the potential benefits of XR for business.
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