- Details a simple seven steps plan that any business leader can follow to turn their business into a platform, which opens up a new world of opportunities and revenue streams
- Centres a successful platform around human leadership - helping people overcome some of the fears linked to the emerging technologies used in such ecosystems and harnessing the strengths of both human and machine
- Contains varied case studies of businesses that are successfully transitioning to platform structures thus futureproofing their offerings; from Morgan Stanley to TikTok, Peloton, Uber and many more
- Goes beyond analysis of new emerging technologies and details in practical actionable ways how leaders can drive change
Platform Strategy
Transform Your Business with AI, Platforms and Human Intelligence
Learn how to become a platform business with seven steps that will futureproof and diversify your offering.
Key features at a glance
EAN: 9781398602663
Edition: 1
Published:
Format: 235x157
224 pages
About the book
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same.
Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model.
Authors Tero Ojanperä and Timo Vuori distil the disrupters' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.
About the authors
Dr Tero Ojanperä is a world-renowned technology business leader. The co-founder of Silo AI, one of Europe's largest private AI labs, he is an investor and venture capitalist. Fast Company crowned him the seventh most creative person in business and he is a Young Global Leader with the World Economic Forum. He lives in Helsinki, Finland.
Prof Timo O. Vuori is a strategy consultant and professor at Aalto University, a Financial Times top 40 business school. Timo helps companies formulate and execute strategies, helping them transform into intelligent platforms. He lives in Helsinki, Finland.
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