Platform Strategy

Ojanperä and Vuori's Platform Strategy is a unique book. It combines Ojanperä's hands-on experience of a senior executive grappling with the opportunities and threats of platform dynamics and Vuori's path-breaking work on the impact of affect and emotions on senior team action. As a result, Platform Strategy is an amazingly helpful book linking platforms and AI to an incumbent firm's shift in strategy and, in turn, organizational transformation. The uniqueness of this book is that it provides research-based and experience-based insights to help senior executives both think and feel their way through platform strategies. This book belongs on leaders' desks as well as academics' desks.

Creating a platform business and adopting AI are fundamental challenges for many organizations today. Ojanperä and Vuori build on their senior executive experience and top-tier research to provide a step-by-step guide for transforming your business. You learn how to manage both the hard business challenges and the softer human forces that determine whether you will succeed or fail.

This book provides a comprehensive and cutting edge set of insights on how to succeed in deploying value-creating platforms, relying on state-of-the-art technologies such as AI and machine learning. It provides many practical step-by-step frameworks for executives to plan their implementation of platform-based offerings. One of the book's more distinctive values is that it combines both hard and soft considerations. The authors provide many useful insights related to hard aspects such as strategies, organizational structures and systems, and software technologies such as application programming interfaces (APIs). And they deftly combine these hard aspects with soft behavioural factors such as emotional energy, human creative thinking and responsible control over AI.

Platform business models together with AI create a new competitive advantage and superior value for customers. A clear and practical guide on how to build an Intelligent Platform with your team and external stakeholders.

This book provides hands-on guidance on how platform strategies, combined with the forces of data and AI, will create a competitive edge for companies regardless of industry. The authors' combination of research and in-depth experience provides leaders with the sense of urgency needed to be a winner in the future. Regardless of sector, companies will need the confidence to cooperate in smart and open eco-systems and thereby create greater outcomes together with partners. I especially appreciated the human-centric view on leadership and organizational impact to simplify governance and speed up the transformation for the benefits of customers, employees and society at large. Read it!