- Is the third book from best-selling author Kevin Murray, whose previous works The Language of Leaders and Communicate to Inspire, were nominated for the CMI Management Book of the Year Awards in 2013 and 2014 respectively
- Gives readers a glimpse of leadership brilliance through exclusive interviews with 30 top CEOs regarding purpose, values and engagement
- Reveals insights from leaders of Odeon and UCI Cinemas, Healthcare at Home, Yodel, Monarch Airlines, Moss Bros and Virgin Atlantic
- Demonstrates how the right inspiring purpose statement delivers real results, using examples from leading companies to help the reader develop their own