- Addresses business growth and social and environmental issues
- Shows the reader how to deliver profitable growth whilst also doing the 'right thing'
- Looks at the challenges faced by key players such as Google and Microsoft, Unilever, Apple and Nokia, Nike, Amazon and eBay, M&S, Walmart and IKEA
- Provides interviews, examples and comments from organizations such as Whole Foods Markets, Coca Cola and The Fairtrade Foundation
People Planet Profit
How to Embrace Sustainability for Innovation and Business Growth
Find ways to create value and adjust your business to a rapidly changing landscape.
Key features at a glance
EAN: 9780749454111
Edition: 1
Published:
Format: 241x164
240 pages
About the book
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.
People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
About the authors
Peter Fisk is an experienced strategist and marketer, having spent many years working with blue-chip organizations such as American Express and British Airways, Coca Cola, Marks & Spencer, Discovery, Virgin, Microsoft and Vodafone. He is also the best-selling author of Marketing Genius, and founder of The Genius Works, combining writing and speaking with coaching and advising business leaders in the areas of strategy, marketing, customers, brands and innovation.
This timely book forces you to reject many of the business conventions that created pass success. It encourages you to take new perspectives, find new solutions and consider new measures of performance.
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