- Outlines techniques that will ensure the reader gets the most out of existing digital strategies before investing more on the latest 'must have' technologies
- Features case studies from global brands including the Financial Times, O2, Regus, L K Bennett and The Economist
- Provides clear strategies for developing a customer-centric approach to implementing processes and technologies such as programmatics, AI and automization
- Includes practical exercises, infographics and visuals that will help the reader apply the principles to their organization