- Explains how to use artificial seasonal peaks, such as 'Black Friday' and 24-hour flash sales to commercial advantage
- Focuses on the role of the retailer as a recession looms amidst the rising cost of living crisis. How they can (and should) use their marketing budget to deliver value to their customers when they need it most.
- Includes case studies from Asda Rewards, Woolworths Australia, Loblaws, Southeastern Grocers, Pret a Manger: YourPret subscription
- New to this edition: additional chapters on culture and governance, marketing in the moment/context is king, the future of personalized marketing