- Tells the inside story of Childs Farm, a brand that has changed the lives of millions of children and their families
- Is written by female founder Joanna Jensen, columnist in The Sunday Times,
- Explains what you need to do if you have a great business idea, but are struggling at the thought of bringing it to market
Making Business Childs Play
How to Build a Winning Brand
Learn what it takes to be a true business disruptor with this inside story from the founder of the award-winning brand Childs Farm.
Key features at a glance
EAN: 9781398624580
Edition: 1
Published:
Format: 216x138
248 pages
About the book
Joanna Jensen is the founder of the British multi-award winning, baby and child personal care brand, Childs Farm. Created in 2010 as a solution to her own daughter's sensitive and eczema-prone skin, every element of their range from content to bottle is thought through to ensure they are best for skin and best for planet.
Focusing on sustainability and with an eye to challenging an established market, Childs Farm received rave reviews from happy parents, proved to be a winning formula for the high street.
In this revealing book, Joanna Jensen, a true business disruptor, tells her personal and her business story. From being a single parent with two small children, to building an award-winning brand stocked in supermarkets, this book details every step of the journey to becoming a successful brand creator, business owner and high street champion.
Child's Play is a book for anyone with a business idea and a passion to build a brand. Told with a unique voice, the book doesn't sugar-coat anything but is guaranteed to ignite passion and excitement for business.
About the authors
Joanna Jensen is Founder of the multi-award-winning baby and child personal care brand, Childs Farm. She is on the Angel Investor Committee of the Invest in Women Task Force, as well as the advisory board of Buy Women Built, Lemonade Dolls and Clothes Doctor Ltd and is a NED to Biscuiteers. Joanna Jenson is Chair of the EISA and the Parella Club, Paralympics GB. She writes a monthly column in The Sunday Times and is based in Marlborough, UK.
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