- Offers clear guidance on co-creating AI-powered marketing strategies that align with legal and ethical standards
- Provides senior marketing leaders with practical integration strategies for incorporating ethical AI into existing marketing strategies
- Discusses key areas of concern for marketers including algorithmic bias, transparency and data privacy
- Explores real-world examples from companies such as Ally, OSF Healthcare, Adobe and Ipsos
Ethical AI in Marketing
Aligning Growth, Responsibility and Customer Trust
Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.
Key features at a glance
EAN: 9781398622296
Edition: 1
Published:
Format: 234x156
312 pages
About the book
The rapid evolution of AI presents marketers with unparalleled opportunities, but innovation inevitably invites scrutiny. To stay ahead, marketers must ensure their use of AI is both effective and ethical.
Whether you're launching your first AI marketing initiative or scaling existing programs, this practical guide equips senior marketing professionals and aspiring leaders with the strategic insight and tactical expertise needed to navigate the complexities of AI-driven marketing. Offering a comprehensive roadmap for those responsible for implementing AI solutions, it explores how to harness AI's transformative power while upholding ethical standards and fostering consumer trust.
Through real-world examples from organizations such as Ally, OSF Healthcare, Adobe, and Ipsos, the book examines how businesses are addressing key challenges, from navigating privacy considerations while delivering personalized experiences to developing governance frameworks that ensure ethical oversight without hindering innovation. It delves into the strategies that create sustainable competitive advantages through ethical AI adoption and provides a nuanced understanding of how companies at various stages of AI maturity are approaching responsible implementation. By illuminating both the challenges and opportunities that arise in AI adoption, this book offers marketers the tools and frameworks necessary to build trust, drive innovation, and ensure AI-driven marketing aligns with long-term ethical and business goals.
About the authors
Nicole M. Alexander is a leading voice at the intersection of marketing, technology, and AI ethics. With more than 25 years of experience, she has driven marketing across global organizations-including serving as Global Head of Marketing at Meta and Senior Vice President of Innovation at Ipsos-and now shapes future leaders as an adjunct professor at New York University. Nicole serves on the Board of Directors for The Loveland Foundation and on the Advisory Board for Per Scholas. She is based in New York.
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