- Describes how to strategically link key e-commerce tools and metrics with a wider context of boosting brand reach and attracting and retaining customers
Shows how to create successful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations
Contains interviews from senior executives and business founders as well as a range of case studies and examples
E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
Key features at a glance
EAN: 9781398607989
Edition: 1
Published:
Format: 235x158
336 pages
About the book
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
About the authors
Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.
In E-commerce Growth Strategy, Kunle Campbell expertly unravels the complexities of scaling an online business. His unique perspectives and practical advice make this book an essential resource for e-commerce entrepreneurs and teams.
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