- Explores key concepts of digital marketing and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising
- Combines practical and implementable step-by-step guidance for creating and evaluating digital marketing campaigns with a robust theoretical and academic underpinning
- Describes how to incorporate accountability, inclusivity and meaningful sustainability messaging, as well as respect legal considerations such as the GDPR
- Features interviews with industry professionals, case studies from the likes of Adidas, Nielsen and The Eden Project as well as how-to guides, checklists and critical thought pieces
- Online resources: lecture slides, group activities, worksheets and further resource links