- Gives leaders practical transformation strategies for their business alongside a fascinating account of how and why the world is changing in the post-digital age
- Proves why incremental digital change doesn't work and explains how to transform organizations to compete with game-changing, digital-first giants and be resilient against future, currently inconceivable, disruptors
- New to this edition: hones in on how businesses should evolve and deal with the often conflicting needs of customers and employees alike whilst driving innovation through cultural change and also provokes key starting questions to set you on your way to transform digitally
- Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond
Digital Darwinism
Surviving the New Age of Business Disruption
Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.
Key features at a glance
EAN: 9781398601925
Edition: 2
Published:
Format: 215x140
248 pages
About the book
Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.
Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future?
Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
About the authors
Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must-follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to the Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. He is based between London, UK, and New York City in the United States.
Big, bold ideas that make you think.
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