- Offers the tools needed to develop and execute an effective data strategy
- Shows business leaders how to collect and turn raw data into valuable insights, actions and profit to drive business success
- Provides expertise on how to adopt a futureproof data approach by developing organizational knowledge and infrastructure
- New to this edition: the latest advances in generative AI, the potential of quantum computing, the emergence of synthetic data, updated real-world examples and expanded content on cybersecurity, data ethics and regulations
- Shows how businesses can monetize their data and improve their day-to-day processes
Data Strategy
How to Use Data and Artificial Intelligence to Transform Your Business
Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business.
Key features at a glance
EAN: 9781398619593
Edition: 3
Published:
Format: 234x156
288 pages
About the book
Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world's leading voices in business Bernard Marr.
Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future.
In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.
About the authors
Bernard Marr is one of the world's leading voices in business and technology. A futurist and strategic performance consultant, he has worked with many of the world's best-known organizations and writes a regular column for Forbes. Marr is also a major influencer with a combined following of 4 million people across his social media channels and was ranked by LinkedIn as one of the top 5 business influencers in the world. He is the author of AI Strategy, The Intelligence Revolution, Data Strategy and Data-Driven HR, all published by Kogan Page. He is based in Milton Keynes, UK.
Related products
