- Offers a breakthrough process to build and manage content marketing as a strategic function for a business by integrating a content-as-value approach into traditional marketing efforts
- Includes examples from leaders in content marketing in companies such as Salesforce, Cleveland Clinics, Amazon and Arrow Electronics.
- Provides definitions for audience personas versus buyer personas and explains how to use these to support standard market research
- Includes practical resources to help readers generate ideas for their content strategy and implement it in practice
Content Marketing Strategy
Harness the Power of Your Brand’s Voice
Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
Key features at a glance
EAN: 9781398611504
Edition: 1
Published:
Format: 235x155
224 pages
About the book
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
About the authors
Robert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.
Robert Rose offers marketers a rich and much-needed understanding of content marketing.
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