Business leaders crave greater simplicity but sometimes end up confusing themselves with an overload of data or 'analysis paralysis'. Braithwaite and Christopher draw on years of experience to cut through the confusion with lucidity and compelling evidence. Their business operations models are based on admirably clear principles. Their approach could help you reinvent your business and set you on a path to greater success.
Stefan Stern, Financial Times columnist and Visiting Professor, Cass Business School