- Describes how brands are using digital to get closer to their customers and analyzes the marketing strategies used by those who succeed
- Full of fascinating detail and first-hand interviews with senior figures from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor
- Compares attitudes to beauty from around the world and examines the rise of organic beauty products within this realm
Branded Beauty
How Marketing Changed the Way We Look
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Key features at a glance
EAN: 9780749461812
Edition: 1
Published:
Format: 241x164
288 pages
About the book
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.
Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.
About the authors
Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.
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