- Features spectacular case studies from some of the world's largest brands, including Coca-Cola, Microsoft, Harley Davidson, Virgin, McDonalds, Sony and IBM
- Exposes the Fortune Top 1000 companies that have wasted $60 billion a year on brand development efforts
- Reveals what went wrong in some of the biggest brand failures in history, and provides a valuable checklist of the key lessons learned from each
Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Key features at a glance
EAN: 9780749462994
Edition: 2
Published:
Format: 215x140
256 pages
About the book
What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin all have in common? Yes, they are all global giants, but what they are less recognized for are the many branded products they have launched which bombed spectacularly - and at great cost.
Brand Failures takes a riveting look at how such disasters occur. This new edition of Matt Haig's best-selling book, provides the inside-story of 100 major brand blunders that make for jaw-dropping reading. Brand Failures explores the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.
A tour of this fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.
About the authors
Matt Haig is an acclaimed writer and journalist. He is the author of the best-selling Brand Success, (previously published as Brand Royalty by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
An entertaining and useful read. As a ready crib for the most famous brand foul-ups, this book is hard to beat.
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