- Expertly explains the most up-to-date digital frameworks relevant to the B2B marketing sphere and shows how to implement these to achieve lead generation, customer retention and data management
- Includes a wealth of global case studies, featuring companies such as Danfoss, American Express, IBM, Schneider Electric and more
- New to this edition: New chapters on digital retention marketing and social media strategies and improved guidance on campaign tracking and gamification
- Online Resources: lecture slides with additional tools and templates
B2B Digital Marketing Strategy
How to Use New Frameworks and Models to Achieve Growth
Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.
Key features at a glance
Temporarily Unavailable
EAN: 9781398610170
Edition: 2
Published:
Format: 235x156
392 pages
About the book
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.
Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
About the authors
Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.
A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers.
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