- Explains how managers and leaders can influence, measure and reinforce employee behaviours that lead to actual results
- Brings together academic theories and practitioner experience drawn from behavioural psychology, strategy and change management
- Explores how adopting a behavioural approach leads to greater adaptability in rapidly changing business circumstances
- Considers the importance of understanding behaviour in encouraging innovation and improving employee engagement
- Proves that by spending less time on giving instructions and more time on follow-up, feedback and learning, organizations can achieve better results