- Takes a complete and long-term strategic view on integrating marketing, sales and customer success to build client relationships and deliver value and growth in key strategic accounts
- Offers a practical and actionable blueprint for anyone marketing and selling complex, high-value business solutions
- Demonstrates how to prioritize accounts, allocate resources and enable executive sponsorship and engagement
- Describes how to manage data, technology and operations and build your team's competencies
- Contains numerous interviews with leading practitioners, as well as case studies and examples from organizations which include Accenture, Cisco, Fujitsu, IBM, Infosys, SAP and Salesforce