- Offers a guide to implementing digital transformation tailored for established organizations.
- Underpinned by the author's impressive experience as an internationally recognised C-suite level digital leader with a 30-year career specialising in established businesses
- Provides a tried and tested framework that steers established organizations through the digital transformation journey, focusing on accessible incremental change.
- Showcases AI in action through a series of AI-generated content summaries, demonstrating both the disruptive potential and sophistication of AI-and its limitations
- Presents a vibrant storytelling approach rich with examples and perspectives, experiences and viewpoints from a global team of experts representing different digital transformation archetypes
Accelerated Digital Transformation
How Established Organizations Can Gain Competitive Advantage in the Digital Age
Retain competitive advantage, counter threats and create new opportunities for your organization with this authoritative guide to digital transformation for established organizations.
Key features at a glance
EAN: 9781398608924
Edition: 1
Published:
Format: 235x155
216 pages
About the book
Achieve successful digital transformation with this authoritative guide designed specifically for established organizations.
At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully to the new digital reality. Yet what works for digital natives does not always work for established organizations. Recognized as one of the world's top global executives leading innovative transformation, Neetan Chopra's deep experience of steering organizations through digital disruption drives the practical approach of Accelerated Digital Transformation. Having designed transformation journeys, overcome setbacks and driven outcomes within multiple leading companies, Neetan Chopra tackles key factors for established organizations including inertia, impetus, outcomes, digital capabilities and culture.
The book is underpinned by a tried and tested framework that will guide readers step by step through the entire digital transformation journey. This will be an essential resource for leaders, managers and practitioners leading and executing digital transformation.
About the authors
Neetan Chopra is a C-suite level senior digital leader with a track record of driving change and innovation at established enterprises. In his three-decade career, he has led digital transformation in global enterprises operating diverse business models across the aviation, travel, logistics, retail, food and beverage, real estate and entertainment industry sectors. He is currently Chief Digital and Information Officer at IndiGo (InterGlobe Aviation Ltd) in Gurugram, India; prior to this, he also held roles at Dubai Holding, Emirates Airlines and Accenture. He sits on the boards of multiple tech start-ups, has built multiple global innovation labs including at Oxford University and Carnegie Mellon University and is an Adjunct Professor at Botho University, Botswana. He is recognized by the Constellation Research Business Transformation 150 as one of the world's top global executives leading innovative business transformation efforts in their organizations.
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